Is Your Balloon Sagging?
It might well sound like an odd question, but, as you’ll see, it’s an important question.
Whenever your prospects, clients, or customers receive or interact with your message, they receive not one message, but two.
Yet they only pay attention to one of those messages. It works like this:
Imagine each message is an inflated red balloon tied firmly to a string.
One balloon sits on the floor. It moves only when there’s a faint breeze.
And although it’s fully inflated and just as round as any other balloon, the only way it’s going to go anywhere is by being kicked or prodded. Fully inflated it may be, but all it contains is a few lung fulls of your own hot air.
As a message it fails to tug at any string, let alone the heart strings of your prospects. It offers no promise of elevation. It carries no giddy dream on which your reader can float away.
The second balloon floats in the air at the end of its string. It tugs ever so gently.
When it’s prodded or hit by the slightest of breezes it bobs to escape. Fully inflated, this balloon is filled with the giddy helium of desire and adventure. Let it float freely and up, up and away it will float, taking your reader with it.
So, as we roll into 2010, here’s the big question: which balloon do YOUR prospects and clients receive whenever they read one of your messages?
A balloon full of your hot air? Or a balloon full of the helium of desire, of need met and of expectation exceeded?
As a new decade comes in, give the gift that keeps on giving: the helium of desire, of need, of your product, service, or goods as ULTIMATE SOLUTION to your prospect’s or client’s problem, and of how much better, easier, or desirable their life could be with your thingy.
Don’t let your balloon sag! Let it fly free and high—you never know where it might take you.
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