All the world’s for sale
Every now and again, it seems as if we live in one big market place.
I’m on so many marketing lists that I often “miss” offers that promise to change my life (for a one time payment of only $1,997). Were I to buy into every one of these offers I’d be broke.
Yes, everything has a price, though often, it’s not what we pay that matters most, it’s what the action we take costs us, in either a good way or a bad way. This applies to both potential buyers, AND to marketers.
One thing’s certain, the constant rush and push to buy, buy, buy often turns people off.
Why?
Because there’s often little attempt on the part of the marketer to build even an inkling of a relationship before they go into their sales pitch. The whole idea of getting people (your customers) to know you, like you, and trust you BEFORE you try and sell them something is often ignored by marketers, which I think is a huge mistake.
Here’s my prediction: marketers that treat their customers like huge ATMs are heading for a fall. All of this stuff about vacuuming out customer’s wallets will finally end. Why? Because customers are getting smarter about being sold to.
If you’re an online marketer, why not lay off on the hard selling for a while? Why not cool those jets and actually begin getting to know your customers? You see, you NEED your customers, but they don’t need you.
This means the more you give your customers in terms of value (not just through your next great offer), the more your customers will actually like you. And when customers like you, they’re more apt to listen and take action when you DO have something they want. This way, when your messages show up in people’s e-mail in boxes, you’ll be seen more as a welcome guest, and not as a pain in the butt.
It’s simply a case of being relevant, of being significant, something that helps you and your customers. Try it. You might like it. Your customers might like it. And the more your customers like something you’re giving them, the more they’re likely to like you.
